17.05.2017

Apple Pay lands in Italy

400Apple Pay is now available in Italy, and iPhone users in the country are able to add eligible credit and debit cards to the Wallet app for use with Apple's payments service in stores and online. 

In Italy, Apple Pay is launching with support for Carrefour bank and UniCredit, as well as Boon prepay. The site says support for additional banks will be added later this year. 

Rumors of Apple Pay's expansion to Italy have been circulating for several weeks as Apple worked to add support for its payments service in the country, and the service has been listed as "Coming Soon" on the Apple Pay Italy site since March. 

Apple Pay is available as a purchase option wherever contactless payments are accepted, with several official partners listed on Apple's website including Auchan, Autogrill, Eataly, LaGardenia, H&M, Leroy Merlin, Limoni, OVS, Simply Market, Unieuro, and more. 

Along with Italy, Apple Pay is also available in the United States, UK, China, Australia, Canada, Switzerland, France, Hong Kong, Russia, Singapore, Japan, New Zealand, Spain, and Ireland. 

While Apple has not revealed future plans for Apple Pay, circumstantial evidence suggests Germany might be Apple's next launch region. Earlier this month, however, reports claimed Apple faces a tough road ahead in the major European market, as German banks are not eager to give up revenue from Apple's required transaction fees. Further, Germany is for the most part a cash-based economy, meaning consumers will need to be retrained if Apple hopes to garner wide adoption.






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