Blockchain is the New Black, and Brands rebrand themselves

Blockchain is the new trend. Moneygram recently launched a deal with Ripple, one of the various cryptocurrencies that are today used. Bitcoin was namely the first one, founded in 2009 by Satoshi Nakamoto, while Ethereum by Vitalik Buterin only came along in 2015. Many others followed, and many preceded it in the previous years.

Ripple is at the time the third power in this contest, but more than 1384 crytocurrencies were available as of January 7th.  Moneygram partnered with it to speed up and reduce the cost of transferring money through Ripple's payment network xRapid.

Even Kodak is creating its currency which will be named KodakCoin, its initial offering will be on January 31st 2018. It will be a photographer-centric cryptocurrency to deal with licensing payments.

It’s not necessary, though, to actually deal with blockchain and cryptocurrencies to see an improvement in a company. Bitcoin Services, formerly known as Tulip BioMed, saw its stock increase by 42,500% last year. The company is known to change names in order to make the most of trends. Before it was Tulip Biomed, it was Cell Bio-Systems, Direct Music Group, BMX Holdings, and JLL Miami Enterprises

Gains, however, often last for a while before shares go back down. One such example is Hong-Kong based UBI Blockchain Internet, formerly known as JA Energy, that soared more than 20,000% but trading was halted on January 5th by the Securities and Exchange Commission to check for its unusual market activity.


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