Gucci has banned the use of fur. The Kering-owned megabrand says the ban with take effect with its Spring/Summer 2018 collections and it has signed up to the Fur Free Alliance, an organisation that promises to end exploitation and killing of animals for fur, as part of a wider sustainability plan.
“Do you think using furs today is still modern? I don’t think it’s still modern and that’s the reason why we decided not to do that. It’s a little bit out-dated,” chief executive and president Marco Bizzarri told BoF ahead of a speech in London outlining the move. “Creativity can jump in many different directions instead of using furs.”
Mr Bizzarri said: "Being socially responsible is one of Gucci's core values, and we will continue to strive to do better for the environment and animals."
The luxury designer brand said the changes will take place from their spring-summer 2018 collection. It follows the decision of its Italian fashion rival Armani.
Anti-fur campaigners say the move by these high-profile brands is a "huge game changer" in the fashion world.
Kitty Block, president of Humane Society International, said: "For this powerhouse to end the use of fur because of the cruelty involved will have a huge ripple effect throughout the world of fashion."
Joh Vinding, the chairman of Fur Free Alliance, said: “For decades animals in the fur industry has been subjected to intense cruelty, living their entire lives in miserable, filthy cages. Gucci’s new fur free policy marks a game-changer for the whole luxury fashion industry to follow.”
In March last year, another Italian fashion house, Armani, announced it was going fur-free, joining other fashion brands committed to not using fur including Stella McCartney, Calvin Klein, Ralph Lauren, Hugo Boss and Vivienne Westwood.
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