Fancy diamonds are considered to be true works of art, comparable only to priceless paintings and other items that elude conventional valuation standards: their value is the result of a series of factors determining a unique price that cannot be obtained with a sterile calculation.
Sotheby's sold a pair of pear-shaped diamond earrings at a hammer price of about $51 million Tuesday, though the 14.54-carat flawless Fancy Vivid Blue diamond that was the auction's highlight fell short of the expected range. Apollo sold for $42.1m while Artemis went for $15.3m. But the earrings sold some way below their estimated prices of $70m. The 16-carat "Artemis Pink" is near identical in shape. It is also one of the world's most "chemically pure" diamonds, according to the Gemological Institute of America, which experts say gives the stone such a high degree of transparency.
Christie’s auction of Magnificent Jewels on May 17 at the ultra-luxe Four Seasons des Bergues hotel in Geneva will feature La Légende, a 92-carat D color Flawless heart-shaped diamond pendant signed by Boehmer et Bassenge. La Légende is a diamond and cultured pearl necklace set with a 92.15-carat heart shaped, D color, Flawless diamond pendant. Suspended from a cultured pearl sautoir, it has a pre-sale estimate of $14 million-$20 million and will be the largest D Flawless heart shaped diamond ever to be offered at auction.
A new auction record was reached when the Pink Star went for $71.2 million, at a Sotheby’s auction Tuesday in Hong Kong . It was sold just five minutes into bidding, the BBC reports. The Pink Star is the largest flawless fancy vivid pink diamond ever graded by the Gemological Institute of America. The diamond had failed to sell in November 2013 when the buyer could not pay for its value at that time which was placed at $83 million. The gorgeous bauble was purchased by well-known Hong Kong jeweler Chow Tai Fook and was immediately renamed the CTF Pink in memory of the late Dr. Cheng Yu-Tung, father of the current chairman and founder of Chow Tai Fook, and commemorates the brand’s 88th anniversary.
The Diamond Promotion Service’s Real Is Rare television advertising campaign, which is the first major generic advertising effort to be launched since such activity was suspended by De Beers more than 10 years ago
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