With the development of China-Swiss relations, the winter sport industry has become one of the focuses of the two countries. World Winter Sports (Beijing) Expo 2017 ("WWSE," will be held September 7-10 in Beijing) will keep up with the development trend, inviting Switzerland as the Major Honored Guest Country to start relevant cooperation and promote the development of winter sport industry, enhancing WWSE to a new stage. WWSE is co-organized by Beijing Olympic City Development Association (BODA) and International Data Group (IDG).
Iron ore prices are retreating again and the overall Chinese economy is growing less quickly, but one sector is skyrocketing: outbound tourism. The United Nations World Tourism Organisation preliminary 2016 scorecard has Chinese spending $344 billion as foreign tourists, a jump of 12 per cent in local currencies and more than double the splurge of the next biggest spenders, Americans. While travelers from China have grown to be Switzerland’s fifth largest market, with a record 1.52 million overnights in 2015, much of that is low-yield tour groups series taking the traditional route of Italy-Switzerland-France, and largely benefiting Swiss destinations such as Lucerne and Interlaken.
In a new study of tourist-friendly countries released Thursday by the World Economic Forum (WEF), European economies dominated the top-10 rankings, with Spain leading the pack, indicating the region was well placed to attract overseas visitors and create tourism jobs. France took second place, followed by Germany, while the U.K. placed fifth, Italy ranked eighth and Switzerland was tenth. The Alpine country lost 4 positions referred last survey in 2015. The Swiss index of tourism competitiveness stood at 4.9 on a scale that goes from 1 to 7, while two yeras ago, it was equal to 5 points. Switzerland lost ground (43rd position), especially in the exploitation of natural resources, while it remains the number one in the global ranking relative sustainable environment.
More Americans are traveling to Switzerland, visiting cities and mountain regions alike. U.S. arrivals and overnights increased again in 2016 compared to the previous year. For the seventh consecutive year, there has been an increase, showing total growth of more than 30% since 2009. Last year the Alpine country welcomed 854.687 americans tourists. The number of overnight hotel stays by US visitors also grew in 2016 to 1.84 million, a 5.5% increase from 2015. “Switzerland is the best country in the world, according to a recent study by U.S. News &World Report. This will hopefully motivate even more Americans to find their way – or their way back – to Switzerland,“ said Alex Herrmann, Director Americas, Switzerland Tourism.
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